As part of a continued commitment to sharing relevant insights with leading experiential marketers around the world, IMI International is regularly providing Experiential Marketing Forum (EMF) members with research articles. 

Erik Hauser, founder of the EMF, noted a large gap in case studies, best practice learnings and research-validated insight in the field of experiential marketing.  Thus, the partnership between the EMF and IMI International was born to deliver just that. 

The newest articles focus on experiential optimization and evaluation, including “Optimizing Experiential Interaction Time to Impact Purchases” and “Mass or Experiential – the Cost Per Impact is Equal”.  These articles are now available on the EMF website to members.

For more information on the EMF, visit www.experientialforum.com where you can join to receive regular updates on the latest experiential news, research and insights.  The EMF / IMI International research articles are also available for viewing on IMI International’s Downloads page.

Tags: Brand Marketers, Consumer Insights, EMF, Experiential, Impact, In-Store Marketing, Insights, Partnership, Syndicated Marketing Research, Word of Mouth

This entry was posted on Friday, December 4th, 2009 at 1:27 pm and is filed under Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Partnerships, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.