Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
The EMF’s research articles were quoted in October’s Adweek Experiential Marketing Edition where IMI International, the research partner of the EMF, provided perspective on Experiential Marketing’s ability to drive enhanced ROI via word of mouth.
Over 4,000 curious shopper marketing industry experts packed the 2009 In-Store Marketing Expo from October 6 to 8 at Navy Pier in downtown Chicago.
To complement the large in-store trade component of the conference, IMI International was once again asked to lead a focused learning session on the very latest insights on Shopper Marketing from a consumer perspective.
