For the second time in as many years, the Sponsorship Marketing Council of Canada, a division of the Association of Canadian Advertisers, welcomed Dan Hunter, Partner, IMI International to the stage to share the latest in consumer insights.
Speaking to one of the largest groups to recently assemble for the bi-monthly meetings, Dan led the session to showcase how Canadian consumers have changed in these turbulent times.
Of note, Dan highlighted the changes in consumers’ receptiveness of brand activation tactics and of sponsorship & events in particular to show how marketers can still influence shoppers to open their hearts and wallets. Consumers are not going out and spending as much as in the past, and this trend may impact sponsorship events into the near term future.
Now more than ever, it is imperative to give consumers a compelling reason to engage with brands and properties and the best way to do this, based on IMI International’s latest Consumer Economic Impact Study – Turbulent Times II, is to leverage sponsorships to Activate, Demonstrate and Engage consumers to focus on your brand’s inherent value proposition.
To learn more insights from the presentation, please visit IMI International’s Downloads page.
Tags: ACA, Advertising, Brand Activation, Consumer Insights, Dan Hunter, Insights, SMCC, Sponsorship, Toronto Conference, Turbulent Times