For the second time in as many years, the Sponsorship Marketing Council of Canada, a division of the Association of Canadian Advertisers, welcomed Dan Hunter, Partner, IMI International to the stage to share the latest in consumer insights.
Speaking to one of the largest groups to recently assemble for the bi-monthly meetings, Dan led the session to showcase how Canadian consumers have changed in these turbulent times.
Don Mayo, Managing Partner at IMI International, engaged attendees at Mobile Media World 2009 on their morning panel on the latest Canadian and global Mobile Consumer Insights & Trends.
Key topics of the September 14, 2009 session included understanding the impact of the global economy and the effects of these turbulent times on mobile consumer habits, the latest in mobile marketing trends including mobile apps and best practices for marketers using or considering mobile.
