Country: United States
Category: Entertainment
Date: August 20, 2009
Tactic: Advertising, New Technology
CBS, Entertainment Weekly Introduce First Video-in-Print Ads to Paper Magazine
Description:
Readers will soon be watching video commercials on the pages of a magazine when the first-ever video advertisements hit Entertainment Weekly’s print edition in September.
The video-in-print (VIP) ads will appear in select copies of Entertainment Weekly’s business magazine on Sept. 18, exclusively in Los Angeles and New York.
This will be made possible by inserting a slim LCD screen within the magazine’s page. It will be similar to the size of a mobile phone display, and will measure 2.7mm thick, with a 320×240 screen resolution.
The advertisement will be activated as the magazine reader turns the page. Each chip can store up to 40 minutes of video, with a rechargeable battery lasting 70 minutes.
Clips from CBS’s fall line up including Two and a Half Men as well as NCIS Los Angeles and a Pepsi Max ad will be seen.
Source:
Tags: Advertising, CBS, Entertainment Weekly, GlobalPulse™, LCD, Magazine, Pepsi, Print, Video