The largest global consumer research partnership ever launches this week between the Experiential Marketing Forum and IMI International.
IMI International will be highlighting the very latest experiential marketing ROI insights based on thousands of measured activations from around the world.
In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest lifestyle, advertising and technology marketing:
Readers will soon be watching video commercials on the pages of a magazine when the first-ever video advertisements hit Entertainment Weekly’s print edition in September.
The video-in-print (VIP) ads will appear in select copies of Entertainment Weekly’s business magazine on Sept. 18, exclusively in Los Angeles and New York.
