As we gear up for the holidays, IMI International would like to take this opportunity to thank our great clients, dedicated IMI International team members and committed partner suppliers from around the world.
We’re fully committed to helping you succeed in 2010 and look forward to a mutually beneficial relationship. Enjoy the holidays and we wish you the very best for the New Year!
As part of a continued commitment to sharing relevant insights with leading experiential marketers around the world, IMI International is regularly providing Experiential Marketing Forum (EMF) members with research articles.
The newest articles focus on experiential optimization and evaluation, including “Optimizing Experiential Interaction Time to Impact Purchases” and “Mass or Experiential – the Cost Per Impact is Equal”.
If there was one overarching lesson from the 2009 WOMMA (Word-of-Mouth Marketing Association) Summit in Las Vegas, it was said that to succeed in WOM, you first have to listen.
Before delving into a WOM campaign, you must first invest in a listening campaign. Once you are in touch with the consumer, the conversation can begin. Social media is an excellent tool to develop the two-way conversation.
IMI International is pleased to announce that a large segment of its ConsumerTrack™ Library is now available for viewing online.
For less than the cost of a focus group, you can stay current on consumer trends plus leverage IMI International’s latest insights on brand activations.
Many next generation sponsorship marketing practitioners attended the Sponsorship Marketing Council of Canada (SMCC) offices for a two-day Fundamentals of Sponsorships Marketing course that delivered an intensive primer on November 11 & 12.
This two-day seminar was a must-attend course for managers involved in sponsorship marketing as part of their integrated marketing communications programs. Attendees were exposed to an expert team of leading Canadian sponsorship marketing practitioners.
Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
The EMF’s research articles were quoted in October’s Adweek Experiential Marketing Edition where IMI International, the research partner of the EMF, provided perspective on Experiential Marketing’s ability to drive enhanced ROI via word of mouth.
Over 4,000 curious shopper marketing industry experts packed the 2009 In-Store Marketing Expo from October 6 to 8 at Navy Pier in downtown Chicago.
To complement the large in-store trade component of the conference, IMI International was once again asked to lead a focused learning session on the very latest insights on Shopper Marketing from a consumer perspective.
For the second time in as many years, the Sponsorship Marketing Council of Canada, a division of the Association of Canadian Advertisers, welcomed Dan Hunter, Partner, IMI International to the stage to share the latest in consumer insights.
Speaking to one of the largest groups to recently assemble for the bi-monthly meetings, Dan led the session to showcase how Canadian consumers have changed in these turbulent times.
Don Mayo, Managing Partner at IMI International, engaged attendees at Mobile Media World 2009 on their morning panel on the latest Canadian and global Mobile Consumer Insights & Trends.
Key topics of the September 14, 2009 session included understanding the impact of the global economy and the effects of these turbulent times on mobile consumer habits, the latest in mobile marketing trends including mobile apps and best practices for marketers using or considering mobile.
